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About 95North
After 10 years of writing, producing, and
mixing some of the finest soulful house music in the business, in 2003 95
North (Doug Smith and Richard Payton) decided to take a break. Although satisified
with their success in the underground scene, Doug and Richard had to make
some life decisions as they now were both family men. Doug enrolled into law school and is set
to graduate from the University of Virginia Law School in 2006. Richard took a break to spend more time
with his family and to to step away from the
business for a while to get a little more established at a
“real” job. Now that
things are more stable on the home front, Richard is ramping up the 95
North production machine once again.
Although the output won’t be as prolific, the quality that
people have come to expect from 95 North will still be there. And once Doug finishes up law school
and gets back behind the boards, they will really be cranking out the
tunes.
But who is 95 North and
what’s their story?
Well, Doug
Smith and Richard Payton
weren't disco kids feeding off of older siblings' and cousins'
flirtations with disco. There were no Paradise Garages, no Lofts, no
Chicago Warehouses or Boxes in their respective hometowns of Long Branch, N.J. and Petersburg, VA. Yet this duo,
who comprise the Washington, DC-based team of 95 North Productions, has
captured the essence of up-tempo R & B dance music, internalizing it
and delivering intense, rough house grooves, experimental dance tracks,
and enchanting, melodic dance songs that have garnered them fans from
around the globe. The obvious question then becomes, how did two
straight-laced, college bound suburban kids even "get" house
music with such limited exposure?
"I
was strictly hip-hop, even though I grew up in New Jersey and was
exposed to a lot of early dance music on the radio through WKTU and
WBLS" says Doug. "One night at Club 88 in East Orange, New Jersey back in 1986
changed all of that". Richard says he was exposed to early dance
music during summer internships in New Jersey. "That's
when I got exposed to groups like Change and a lot of stuff on Prelude
Records, mostly from the radio as well. Sadly for me, I passed up my one
opportunity to go to the Paradise Garage before it closed. I'm still
kicking myself for it."
By the
time the two hooked up in the 1989 through a mutual friend Kevin Suber, they were full-blown househeads.
However, their musical partnership began in a DC-based hip-hop collective
known as Trigon. While making a
few inroads (opening for De La Soul and Chubb Rock), they never did quite
get the break they needed to succeed. Arising in the summer of 1991 from
the ashes of Trigon, Doug and Richard began indulging their love for
house music by writing songs and working on tracks in the cramped
basement of Richard's DC home. "All we had was
one sampling keyboard and a bunch of ideas," says Richard. But
amazingly, despite their limited production capabilities at the time, the
duo managed to land a single deal with venerable New York dance music
label Strictly Rhythm Records less than six months from the time they
started. "We were shocked and amazed," says Doug. "To be a
fan of that label for so long and then, all of the sudden, you're an
artist on the label. It was an exciting time for us". That was only
the beginning.
With
early champions of their sound such as Tony Humphries, the late John
Robinson, DJ Disciple, DJ Dove, Roger S., Little "Louie" Vega,
Sam "The Man" Burns, DJ Mandrill, Oji & Pope, etc., 95
North's music began to slowly rise to prominence in the NYC house scene
and abroad. While their early singles on Strictly Rhythm served as the
foundation for their success, it wasn't until the release of "Hold
On" by Sabrynaah Pope on King Street Sounds that they finally came
into their own. "That was a huge record for us" says Richard.
"Louie Vega ran it at the Sound Factory Bar for months before it
came out. When it was finally released, it just exploded." Indeed it
did, rising to the number one position on the DJ Magazine Hype Chart soon
after its release in 1994. And as if that song weren't enough, they
followed it up with their now classic rendition of Earth, Wind &
Fire's "See the Light" on defunct NYC label Choice Records, as
well as "The Journey" on Shelter Records (which has the
distinction of being the first record ever remixed by Body & Soul
resident Joe Claussell).
It
wasn't long after these successes that Europe began calling.
They eventually found themselves touring all over Europe, playing
everywhere from the Ministry of Sound in London to Angels of
Love in Italy. The
combination of Richard playing on keyboards while Doug spun on the decks
proved to be a hit everywhere they played. Their DJing
skills eventually landed them two residencies in
DC, one at Red and the other at The Sanctuary at Vicki's. Remixing offers
began pouring in as well, and soon they were remixing everyone from Jody Watley to George Duke to Crystal Waters to Kathy
Sledge to Dru Hill. They were even commissioned
to write and produce songs for Crystal Waters' self-titled album on
Mercury Records. One of those
songs, “Just a Freak”, ended up being the theme for the major
motion picture “Double Team” starring Jean-Claude Van Damme and Dennis Rodman.
Not
content to rest on accolades, the duo continued to blaze the dance music
world with an array of stylistically varied dance tracks, ranging from
the full on gospel brilliance of "Alright" by Mijan, to the loopy underground classic vibe of
"Who's Hoo?" on Henry St., to the
off-kilter "Odyssey" on Groove On Records, to the way-ahead-of-its-time
"Elevation" on Large Records. In fact, they may be responsible
for producing some of the most criminally ignored gems ever created. Take
for instance their jazz funk classic "Bassline"
on Emotive Records (championed by Ron Trent and Louie Vega), which was
one of the few, if not first, modern day house record done in three-bar
cycles instead of the traditional four-bar cycle of most songs. Or, as another example, "Forever
Underground" which made use of vocal samples from Gang Starr's
"Moment of Truth" LP. Most people in the dance music world
associate those samples with the commercial dance hit "Roaches"
by The Trancesetters, even though 95 North did
"Forever Underground" one-year prior. However, rather than
dwell on slights by the dance music world, they continue to push forward.
They
finally received a taste of mainstream success in Europe with the
release of their biggest single "Sunday Shoutin'"
on 4th Floor/Defected Records, done under their "Johnny
Corporate" moniker. Supported by everyone from Pete Tong to Louie
Vega to Tony Humphries to David Morales to Roger S. and beyond,
"Sunday Shoutin'" remained a dance
floor staple for the better part of a year and went on to sell over
30,000 copies. It even made it to the number 45 position on the pop charts
in the UK and spawned a
video that played regularly on MTV Europe. "When it sold 3000 copies
in the first weekend, we knew it was something special," says Doug.
"The funny thing is that many people didn't even know it was us! It
didn't surprise me though. People tend to make the mistake of
pigeonholing us or labeling us as "garage" producers, not
realizing the diversity of the body of our work. 'Sunday Shoutin'' opened a lot of eyes".
It's
been a long, sometimes frustrating road for 95 North, but ultimately
fulfilling. "I wouldn't trade the experience for anything,"
says Richard. "Music has been a blessing for us and we are eternally
gratefully to our fans, families and God for all of the love and support
we get. We may not be household names or superstars, but we love what we
do and will continue to do it for as long as we are blessed with the
talents God gave us."
For
the latest 95 North info, go to www.95north.net.
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